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Google Discover Traffic Secrets: How to Rank Your Website

Are you a blogger or website owner wondering if push notifications are necessary to get featured in Google Discover? If this sounds familiar, you’re definitely not alone. Many content creators assume that unless they blast their updates through notifications, their chances of reaching more users are slim.

But here’s the good news — you don’t need push notifications to get discovered by Google! What really matters is a smart approach, initial engagement from real users, and a little effort to show that your content is valuable.

In this article, we’ll explain how you can get your blog or website featured in Google Discover in 2025, even if you’re not using push notifications tools like Pushzet.com. You’ll learn practical tips, see examples, and discover how external traffic and smart promotion can make a real difference.


What Is Google Discover and Why Should You Care?

Google Discover is a personalized feed where users find articles, videos, and updates based on their interests — even before searching for them. It’s one of the easiest ways to drive traffic to your site, expand your audience, and grow organically.

Why Google Discover is a game-changer:

  • It brings free organic traffic without needing to rank in search results.
  • It helps you build your audience faster with less effort.
  • It’s a long-term growth tool if you keep creating engaging content.

However, there’s a catch — Google doesn’t just pick random content. It looks for signals that show users are interested in your article, especially shortly after you publish it.


Why External Traffic Is Crucial for Discover

Google Discover doesn’t randomly pick content — it observes how users interact with your article after publication.

Here’s how it works:

  • Initial clicks matter: Google wants to see real readers open and engage with your content.
  • Engagement counts: Reading, scrolling, and sharing signal that your article is helpful.
  • Natural behavior wins: Fake traffic or bot clicks won’t help; organic engagement does.

Example:

Suppose you publish an article like “How to Apply for a Loan Using Aadhaar Card.”
You then share it on Instagram Reels, WhatsApp groups, and Telegram communities. If users click and stay on the page, Google will treat it as a signal of high-quality content — enough to start testing it inside Discover.